When it comes to Swiss luxury watches, Jaeger LeCoultre is one of the finest brands that comes to mind. Jaeger LeCoultre was established in 1833 by Antoine LeCoultre. It began its journey as a small workshop in Le Sentier but did not take long to make itself known for high-quality timepieces and exquisite designs. Jaeger LeCoultre is credited with inventing the Millionomètre – the most precise instrument to measure time and a keyless system to rewind and set watches.
Over the years, the brand has earned a number of laurels. In 1907, they launched the world’s thinnest pocket watch. In 1929, the company introduced sapphire crystal to watchmaking with the LeCoultre Calibre 7BF Duoplan. This led to the development of the world’s smallest mechanical movement, the Calibre 101. The JLC Reverso, designed first in 1931, was acclaimed for its tough exterior that could withstand the hard knocks of a polo game. The watch brand is favored not just by collectors, but also by royalty. Queen Elizabeth II wore the Jaeger-LeCoultre Calibre 101 for her coronation in 1953. Today, the brand is a fully owned subsidiary of the Swiss luxury group Richemont.
