Established in 1917, in Lengnau, Switzerland as the The Schlup & Co. watchmaking factory, it was founded by brothers Ernst and Werner Fritz. Their first atelier was a converted part of their parents’ home. Despite its modest beginnings, by the end of World War II the factory was amongst the largest manufacturers of the watch movements around the world. It launched it's first collection, the Golden Horse, in 1957 under the brand name Rado. That same year it celebrated its 40th anniversary. Followed by the launch of its first ever water-resistant watch collection the Green Horse in 1958. And by the 1960s, Rado was a world-renowned brand with presence in more than 61 countries.
Rado is an international luxury watch brand with innovation, design and the use of revolutionary high-tech materials at its core. Known for their longevity and endurance, the Rado watches are timeless. No matter how old the brand gets, it still abides by the brand philosophy "if we can imagine it, we can make it".
Rado is widely known for the use of high-tech materials such as ceramos, high-tech diamonds, sapphire crystal, high-tech ceramic, plasma high-tech ceramic, hardmetal, and diamonds. These materials are not only sleek and beautiful, they are transparency, endurance and hypoallergic in nature.