For more than 40 years, Maurice Lacroix has been producing luxury watches that don't burn a hole in your pocket. With a state-of-the-art in house production in Saignelegier, Switzerland, Maurice Lacroix has managed to uphold the promise of quality that comes with a Swiss brand. A remarkable tradition of precise craftsmanship and innovative designs have been available to adorn our hands since 1975. Ray Stevenson of "Dexter" and "Rome" fame is the most recent celebrity brand ambassador. He has used Maurice Lacroix many a time to accessorize his on-screen persona. Roger Federer was also a brand ambassador for the luxury brand in the early 1990s, cementing the name Maurice Lacroix in the global scene.
Very few companies have reached the elite status of a luxury brand as quickly as Maurice Lacroix. In a matter of 15 years since 1990, a name from humble beginnings was making waves in the international community. Customers and critics alike were raving about their unique designs and precise craftsmanship. The fact that such exemplary designs were being offered at affordable prices also captured the attention of watch enthusiasts and collectors worldwide. Today the brand has collections catering to the needs of niche markets and the mass audience. Many even describe the watchmakers as an "understated success".