The French watch brand Cartier, which is synonymous with state-of-the-art designs and reliable watches, began its journey in 1847, when Louis-Francois Cartier bought the jewelry workshop from Adolphe Picard. Over the next few years, owing to his foresight, he was able to attract the rich and famous in Paris. Along with creating fashionable jewels, Louis Cartier also took to recreating watchmaking by introducing the latest designs. He started with pendulum clocks and moved on to wristwatches. The luxury Cartier watches that were produced in the art deco style grabbed attention quickly. He was also responsible for introducing the latest trends. At a time when pocket watches were famous, he introduced wristwatches to the market.
In 1874, his sons took over the company and aimed to move globally with their designs. Each of their famous designs was inspired by the times as well as the needs of the people. For instance, the famous Cartier Tank watch introduced in 1919, inspired by the new war machine the Americans had just got, was a rage. The watch got its rugged look and appearance from the device. With their business acumen, love for designs and a strong focus on building relationships, they were able to build a powerful brand in Paris as well as overseas. Among all the watches produced by Cartier, Santos, Tank, and Pasha were especially famous.
